Marketing Tips Blog Posts

an eCommerce box with custom tissue paper and black tissue shred

Packing Videos: The new unboxing?

Have you ever wondered what happens after you click the "buy" button on an eCommerce website? In the past, you might have received a confirmation email and waited days (or even weeks) for your order to arrive in the mail. But now, there's a new trend in online shopping: customers can watch their orders being prepared and packed for shipping in real-time.

October 3, 2023

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A women opening a retail shopping bag with tissue paper inside and an eCommerce box with tissue paper inside

Marketing Tips

How to make the most cost-effective eCommerce marketing investments to grow customer loyalty and revenue.

With the rise in popularity of eCommerce shopping, brands have noticed a shift in buying patterns and preferences.

June 2, 2022

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Opened eCommerce box with a glowing light coming out of it

Marketing Tips

The secret weapon your eCommerce marketing overlooks.

The past two years have seen a sharp rise in eCommerce sales, up 47% since 2019. This has many retailers celebrating a new, more efficient way to reach consumers, especially in the wake of a pandemic retail environment.

April 19, 2022

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An eCommerce box filled with Seaman Paper's custom branded QR code packaging tissue paper

Marketing Tips

The resurgence of QR codes. Smart packaging becomes smart marketing.

If you’ve been to a restaurant since the start of the COVID-19 pandemic, you’ve likely been presented with a QR (quick response) code, displayed somewhere on or near your table. In the world of restaurants

July 30, 2021

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eCommerce box with custom tissue paper printed with Seaman Paper branded trees

Marketing Tips

Optimizing eCommerce packaging for the holiday season

Last year’s online holiday shopping season saw record growth. With brick-and-mortar stores back open, this year’s volume likely won’t be on par, but certainly, there are behaviors from the 2020 peak season

July 6, 2021

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Marketing Tips

How to motivate your customers to post your products on social media in 2021.

Customers’ opinions carry a lot of weight for online consumers. Today, the ability to share those opinions and experiences through reviews and social media posts can make or break a business

March 19, 2021

minute read

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Let's talk paper.

Packing Videos: The new unboxing?

How to make the most cost-effective eCommerce marketing investments to grow customer loyalty and revenue.

The secret weapon your eCommerce marketing overlooks.

The resurgence of QR codes. Smart packaging becomes smart marketing.

Optimizing eCommerce packaging for the holiday season

How to motivate your customers to post your products on social media in 2021.